Data

We’re excited to roll out our new publication, Mogo Quarterly! Housed inside, you’ll find a collection of informative articles to help you navigate marketing best practices; we’ll cover everything from data management to staying on top of digital trends. Mogo Quarterly is your new one-stop-shop for all things digital.
We’re excited to roll out our new publication, Mogo Quarterly! Housed inside, you’ll find a collection of informative articles to help you navigate marketing best practices; we’ll cover everything from data management to staying on top of digital trends. Mogo Quarterly is your new one-stop-shop for all things digital.
27 Aug 2019

Mogo Quarterly: Volume 1

We’re excited to roll out our new publication, Mogo Quarterly! Housed inside, you’ll find a collection of informative articles to…

With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage of the ubiquitous nature of our mobile phones to connect, engage, and activate audiences based on location behavior.
With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage of the ubiquitous nature of our mobile phones to connect, engage, and activate audiences based on location behavior.
25 Oct 2018

How Place Targeting is Changing the Game for Arts Marketers

With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage…

It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with Cambridge Analytica giving us an excellent example of what gathering and using data irresponsibly (via Facebook) looks like. Facebook, in turn, has responded with new restrictions on targeting.
It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with Cambridge Analytica giving us an excellent example of what gathering and using data irresponsibly (via Facebook) looks like. Facebook, in turn, has responded with new restrictions on targeting.
04 Apr 2018

We Need to Talk About Consumer Data Privacy

It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with…

If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital. By 2021, they estimate that digital will account for over half of all US ad dollars!
If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital. By 2021, they estimate that digital will account for over half of all US ad dollars!
27 Nov 2017

Breaking Down US Media Ad Spending (2016-2021)

If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06…

Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people using the site appears to be growing at an astronomical rate. Youtube is not far behind at 1.5 billion monthly active viewers/creators and Instagram at 700 million.
Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people using the site appears to be growing at an astronomical rate. Youtube is not far behind at 1.5 billion monthly active viewers/creators and Instagram at 700 million.
11 Sep 2017

Why Social Media Advertising is a Smart Play for Arts Marketers

Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people…