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We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.
We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.
19 Nov 2018

MogoARTS & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV

We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of…

In case you missed it, MogoARTS led a webinar called "Demystifying Digital Channels: Display, Social, and Search” in order to provide some clarity around the channels we think we know so well, but that can often be quite complex. Check out the nuggets from the webinar.
In case you missed it, MogoARTS led a webinar called "Demystifying Digital Channels: Display, Social, and Search” in order to provide some clarity around the channels we think we know so well, but that can often be quite complex. Check out the nuggets from the webinar.
07 Sep 2018

ICYMI: “Demystifying Digital Channels: Display, Social, and Search”

In case you missed it, MogoARTS led a webinar called “Demystifying Digital Channels: Display, Social, and Search” in order to…

On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an extension/plug-in that users had to manually install. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers. Now, websites that allow highly intrusive ad placements will have their ads blocked automatically. As a marketer, this may sound the alarm; however, the primary goal is to improve users’ experience.
On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an extension/plug-in that users had to manually install. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers. Now, websites that allow highly intrusive ad placements will have their ads blocked automatically. As a marketer, this may sound the alarm; however, the primary goal is to improve users’ experience.
15 Feb 2018

What You Need to Know About Google Chrome’s Ad Blocker

On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an…

When you hear people referring to the death of SEO, they are probably referring to the “get rich quick schemes” that used to allow irrelevant websites to surface in search results due to their ability to trick Google into thinking that they are the best option. This is called black-hat SEO, and some practices exist to this day, but Google does a great job at finding and ultimately penalizing those who try to cheat the system.
When you hear people referring to the death of SEO, they are probably referring to the “get rich quick schemes” that used to allow irrelevant websites to surface in search results due to their ability to trick Google into thinking that they are the best option. This is called black-hat SEO, and some practices exist to this day, but Google does a great job at finding and ultimately penalizing those who try to cheat the system.
19 Oct 2017

Building Your SEO Home

When you hear people referring to the death of SEO, they are probably referring to the “get rich quick schemes”…

Google just released a great tool called PageSpeed Insights to help marketers determine how well their websites perform across tablets, smartphones and desktops.  How quickly, or slowly, your website loads across devices can have both positive and negative impacts on your SEO (search engine optimization), engagement and conversion rates.
Google just released a great tool called PageSpeed Insights to help marketers determine how well their websites perform across tablets, smartphones and desktops. How quickly, or slowly, your website loads across devices can have both positive and negative impacts on your SEO (search engine optimization), engagement and conversion rates.
17 Jun 2016

Google Rates Mobile Friendly Sites Across Devices

Google just released a great tool called PageSpeed Insights to help marketers determine how well their websites perform across tablets,…

Is your spending in each media category aligned with your goals to acquire more patrons and retain the ones you currently have? Why or why not? Performing and fine arts organizations across multiple genres and classifications normally share similar goals- acquiring and retaining quality patrons and regaining the trust of lapsed patrons or visitors. In order to achieve this goal, it’s important to reach your patrons with messages in the digital environments where they are already consuming media.
Is your spending in each media category aligned with your goals to acquire more patrons and retain the ones you currently have? Why or why not? Performing and fine arts organizations across multiple genres and classifications normally share similar goals- acquiring and retaining quality patrons and regaining the trust of lapsed patrons or visitors. In order to achieve this goal, it’s important to reach your patrons with messages in the digital environments where they are already consuming media.
11 Mar 2016

What Should My Media Mix be in 2016?

Is your spending in each media category aligned with your goals to acquire more patrons and retain the ones you…