Facebook

Digital Marketing Best Practices, Display, Facebook, Native, Social Media
Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. This, my friends, is a native advertisement.
Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. This, my friends, is a native advertisement.
14 May 2018

Native Advertising is Trending: Here’s 6 Tips to Win at it

Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across…
Facebook, Social Media
As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together. With these changes, the central idea is to improve the user experience on Facebook by showing users more posts from family and friends, increase social engagement between them, and show fewer posts from publishers and brands.
As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together. With these changes, the central idea is to improve the user experience on Facebook by showing users more posts from family and friends, increase social engagement between them, and show fewer posts from publishers and brands.
06 Dec 2017

Understanding Facebook’s 2018 News Feed Update

As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose…
Data, Facebook, Instagram, Social Media, Twitter
Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people using the site appears to be growing at an astronomical rate. Youtube is not far behind at 1.5 billion monthly active viewers/creators and Instagram at 700 million.
Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people using the site appears to be growing at an astronomical rate. Youtube is not far behind at 1.5 billion monthly active viewers/creators and Instagram at 700 million.
11 Sep 2017

Why Social Media Advertising is a Smart Play for Arts Marketers

Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people…
Arts Marketing, Digital Marketing Best Practices, Facebook
What are Carousel Ads? Formerly called “multi-product” ads, these ad units allow you to showcase more than one promotion, product, or event in the same ad space. They are more dynamic than standard image/text ads because they support the idea of “scrollability” - you know, that thing you do with your thumb on your phone. With mobile overtaking desktop, this is a critical feature of user experience for your arts patrons.
What are Carousel Ads? Formerly called “multi-product” ads, these ad units allow you to showcase more than one promotion, product, or event in the same ad space. They are more dynamic than standard image/text ads because they support the idea of “scrollability” - you know, that thing you do with your thumb on your phone. With mobile overtaking desktop, this is a critical feature of user experience for your arts patrons.
01 Oct 2015

What About Facebook Carousel Ads?

What are Carousel Ads? Formerly called “multi-product” ads, these ad units allow you to showcase more than one promotion, product,…