In Spring 2020, Cal Performances began sharing a free, curated series of performing arts YouTube videos that the organization called “Now, More Than Ever.” The series, which is distributed twice weekly via email, includes thoughtful insights to go along with each video and is curated by Executive and Artistic Director Jeremy Geffen as a meaningful way to stay connected with the organization’s audiences at a time “when we cannot gather.” Cal Performances was looking to increase awareness of the series as well as grow its email club list.

Click the button below to download the one-sheet to learn more about the partnership.


5 Ways Arts Marketers are Driving Online Ticket Sales

What factors should you consider and weigh when developing, implementing, and optimizing a digital arts marketing plan?

This article gives arts marketers key considerations for the development and measurement of their arts marketing programs. Download the article and learn how arts organizations like the Stratford Festival, SFJAZZ, California Musical Theatre, and others are using digital marketing to drive the long-term success of their arts marketing programs, including:

  • How to actively measure what matters to your arts organization using the appropriate digital marketing tools and technologies
  • The types of technologies available to arts marketers and the impact technology can have on campaign performance
  • How to ensure your measurement data is accurate and how to market to patrons one-to-one, on the individual patron level
  • Ways to reach your audience in high-quality or premium digital environments like the New York Times and Spotify
  • How to leverage your patron file and offline data like direct mailing lists to target your audience online