MogoARTS just participated in our 7th NAMP Conference and we wanted to share a few highlights with you!
ARTS MARKETERS ARE LEADING THEIR ORGANIZATIONS INTO THE FUTURE
We know how important programming and development initiatives are to your success, but arts marketers are uniquely tasked with molding a creative vision into a marketable message. They are often the “true north” of their arts organizations, leading them boldly into a future dependent upon cutting-edge digital marketing strategies. Now that’s #winning.
YOUR BRAND IS EVERYTHING
Your logo, website, and materials are important, but how your organization is perceived means more. How does the community refer to your theater or museum? What emotions do your patrons associate with your programs? Find out and be open-minded. A tip from MogoARTS partner Kate Brandt at Trinity Rep: “Don’t get too invested in what you think your brand is all about.”
DIVERSITY: WE’VE GOT A LOT OF WORK TO DO
It was clear– in keynote speeches, over drinks, on Twitter — that diversity is on everyone’s mind. We were reminded that conversations around diversity in the arts must include disabled individuals, who make up 1 in 5 Americans. And although it’s a top objective for many of you, it’s not enough to bring in more diverse audiences. Boards, leadership teams, artists, programs and performers must also be representative of the communities they entertain and inspire. If you missed Ijeoma Oluo’s timely keynote, follow her on Instagram at @ijeomaoluo and check out her book So You Want to Talk About Race.
DIGITAL MARKETING IS MORE CRITICAL THAN EVER
At a time where Instagram stories and Hulu demands our attention, breaking through the noise to reach prospective patrons is a challenge. The struggle is real, so marketers make sure their organic and paid efforts are driving revenue, not just encouraging people to interact or follow your organization on Facebook.
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