MogoARTS’ exclusive Audience Exchange Network gives like-minded arts organizations the power to collaborate by sharing their first-party audiences to engage new patrons and drive incremental ticket sales.

Using declared patron data, we capture these audiences by generating anonymous first-party cookies from site visitation and/or CRM data. When these audiences are pooled, we can target this aggregate audience as part of each participating organization’s digital marketing campaigns. Giving opted-in arts organizations an opportunity to tap into a qualified pool of arts patrons, which has proven to convert at a higher rate than other prospecting efforts.