STAGE DOOR

Native Advertising is Trending: Here’s 6 Tips to Win at it

Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. This, my friends, is a native advertisement.

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Subscription Campaign Best Practices 2018

Now that most of us are in the midst of subscription season, your organization may want to consider the best way to advertise your available packages to your patrons. A well-crafted subscription campaign can help your organization stand out from other nearby arts organizations and can start a deeper, more long lasting relationship with your patrons.

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What You Need to Know About Google Chrome’s Ad Blocker

On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an extension/plug-in that users had to manually install. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers. Now, websites that allow highly intrusive ad placements will have their ads blocked automatically. As a marketer, this may sound the alarm; however, the primary goal is to improve users’ experience.

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Understanding Facebook’s 2018 News Feed Update

As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together. With these changes, the central idea is to improve the user experience on Facebook by showing users more posts from family and friends, increase social engagement between them, and show fewer posts from publishers and brands.

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Building Your SEO Home

When you hear people referring to the death of SEO, they are probably referring to the “get rich quick schemes” that used to allow irrelevant websites to surface in search results due to their ability to trick Google into thinking that they are the best option. This is called black-hat SEO, and some practices exist to this day, but Google does a great job at finding and ultimately penalizing those who try to cheat the system.

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