No matter how big an arts organizations’ marketing budget may be, it just never seems to be enough. What’s a digital marketer to do? Here are three things arts marketers are doing to market bigger than their budgets.
Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. This, my friends, is a native advertisement.
It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with Cambridge Analytica giving us an excellent example of what gathering and using data irresponsibly (via Facebook) looks like. Facebook, in turn, has responded with new restrictions on targeting.
Now that most of us are in the midst of subscription season, your organization may want to consider the best way to advertise your available packages to your patrons. A well-crafted subscription campaign can help your organization stand out from other nearby arts organizations and can start a deeper, more long lasting relationship with your patrons.
On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an extension/plug-in that users had to manually install. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers. Now, websites that allow highly intrusive ad placements will have their ads blocked automatically. As a marketer, this may sound the alarm; however, the primary goal is to improve users’ experience.