STAGE DOOR

ICYMI: “Demystifying Digital Channels: Display, Social, and Search”

In case you missed it, MogoARTS led a webinar called “Demystifying Digital Channels: Display, Social, and Search” in order to provide some clarity around the channels we think we know so well, but that can often be quite complex. Check out the nuggets from the webinar.

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Native Advertising is Trending: Here’s 6 Tips to Win at it

Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. This, my friends, is a native advertisement.

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Subscription Campaign Best Practices 2018

Now that most of us are in the midst of subscription season, your organization may want to consider the best way to advertise your available packages to your patrons. A well-crafted subscription campaign can help your organization stand out from other nearby arts organizations and can start a deeper, more long lasting relationship with your patrons.

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What You Need to Know About Google Chrome’s Ad Blocker

On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an extension/plug-in that users had to manually install. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers. Now, websites that allow highly intrusive ad placements will have their ads blocked automatically. As a marketer, this may sound the alarm; however, the primary goal is to improve users’ experience.

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