MOGOARTS &
FORT WORTH SYMPHONY ORCHESTRA

A SYMPHONIC SEASON AT FWSO

While the FWSO was a national leader in providing live performances that met Federal and State health and safety mandates during the COVID-19 pandemic, the organization was combatting the same challenges as their counterparts in the performing arts space with audiences being hesitant to attend in-person events. The FWSO Marketing team approached MogoARTS to create a return-to-market strategy that encouraged lapsed audiences and new ticket buyers alike to attend concerts.

Click the button below to download the one-sheet to learn more about the partnership.

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5 Ways Arts Marketers are Driving Online Ticket Sales

What factors should you consider and weigh when developing, implementing, and optimizing a digital arts marketing plan?

This article gives arts marketers key considerations for the development and measurement of their arts marketing programs. Download the article and learn how arts organizations like the Stratford Festival, SFJAZZ, California Musical Theatre, and others are using digital marketing to drive the long-term success of their arts marketing programs, including:

  • How to actively measure what matters to your arts organization using the appropriate digital marketing tools and technologies
  • The types of technologies available to arts marketers and the impact technology can have on campaign performance
  • How to ensure your measurement data is accurate and how to market to patrons one-to-one, on the individual patron level
  • Ways to reach your audience in high-quality or premium digital environments like the New York Times and Spotify
  • How to leverage your patron file and offline data like direct mailing lists to target your audience online