Live Streaming: How Our Arts Partners Are Adapting To Change

April 21, 2020 MogoARTS Marketing

Attending a live event may not be an option for the foreseeable future, but it doesn’t mean arts organizations must say goodbye to their patrons. Watching live performances can still be penciled in. Now more than ever, audiences are looking for an escape from the reality of our current global crisis.

Although COVID-19 has significantly impacted the arts, many of our partners are offering live streams of past and current productions to engage with their audiences online. Here are just a few benefits of leaning into the world of virtual communities:

  • Grow Brand Awareness! By creating a robust calendar of online events, archived content, or virtual classes, organizations can establish a strong brand presence at a time with heavy online activity which can last long after ‘Shelter-in-Place”
  • Build your database! People are spending more time online than ever before. Those that may not have had the time or been exposed to your brand now have the opportunity to engage and learn more about your organization
          • Add virtual event attendees, new e-newsletter sign-ups and engaged fans to your CRM Database and leverage this newfound audience when you’re able to hit the stage once again 
  • Increase website traffic! By staying engaged with audiences with virtual content, a natural side effect is increased site visitation. Growing your site visitor audience during slow periods gives you more momentum for retargeting when the time comes to advertise later on
  • Drive Revenue and/or Donations! Many non-profit organizations are enabling a “Pay-What-You-Can” model to access archives or streamed performances
        • This model lowers the barrier to entry for access to the arts, compared to traditional ticket prices to classical events such as Ballet, Opera can historically be out of reach for some audiences

We are proud that many of our partners are finding creative ways to keep in touch with their patrons during this difficult time. Starting today, MogoARTS will be sharing what arts organizations around the country are doing to stay engaged with audiences while social distancing with our weekly update “Center Screen”. Check out what some of them are doing!

Actors Theatre of Louisville – Actors Theatre Direct

Actors Theatre is offering the option to donate your ticket or apply it to one of the many virtual streaming events offered on their site. For those that have not yet purchased tickets (available for purchase through April 24th), Actors Theatre is allowing flexibility with “Pay What You Can” pricing for these streams (available to stream through April 27th). Not only are audiences able to watch theatre from the comfort of their couch, but the support keeps the arts alive.

Taproot Theatre Company – Virtual Fundraising Gala

Taproot Theatre Company is hosting a virtual fundraising gala that will feature 45 minutes of entertainment, philanthropy and celebration. The gala will be hosted on Saturday, April 25th at 7:00PM (PDT) and is an annual event that supports a professional mainstage season, acting studio and school touring program. Hosting this event online is a great way to stay connected with their audience while maintaining an annual tradition of bringing their community together.

Auditorium Theatre – #AtHomeWithTheAud, #AudTalk & Watch Parties 

Check out Auditorium Theater’s live streams on their Facebook Page!

The Auditorium Theatre is getting creative on Facebook Live, featuring artists from their past, present, and future, performing in #AtHomeWiththeAud every Sunday at 6:00PM (CDT). The Auditorium is also hosting a weekly talk show #AudTalk every Wednesday at noon (CDT) featuring guests talking about all things Auditorium! The Auditorium is also hosting Facebook Watch Parties of companies and artists who have performed on their historic stage each week. More information can be found at AuditoriumTheatre.org.

Below are a few resources to help get you started:

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