Mobile

With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage of the ubiquitous nature of our mobile phones to connect, engage, and activate audiences based on location behavior.
With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage of the ubiquitous nature of our mobile phones to connect, engage, and activate audiences based on location behavior.
25 Oct 2018

How Place Targeting is Changing the Game for Arts Marketers

With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage…

If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital. By 2021, they estimate that digital will account for over half of all US ad dollars!
If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital. By 2021, they estimate that digital will account for over half of all US ad dollars!
27 Nov 2017

Breaking Down US Media Ad Spending (2016-2021)

If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06…

Google just released a great tool called PageSpeed Insights to help marketers determine how well their websites perform across tablets, smartphones and desktops.  How quickly, or slowly, your website loads across devices can have both positive and negative impacts on your SEO (search engine optimization), engagement and conversion rates.
Google just released a great tool called PageSpeed Insights to help marketers determine how well their websites perform across tablets, smartphones and desktops. How quickly, or slowly, your website loads across devices can have both positive and negative impacts on your SEO (search engine optimization), engagement and conversion rates.
17 Jun 2016

Google Rates Mobile Friendly Sites Across Devices

Google just released a great tool called PageSpeed Insights to help marketers determine how well their websites perform across tablets,…

Is your spending in each media category aligned with your goals to acquire more patrons and retain the ones you currently have? Why or why not? Performing and fine arts organizations across multiple genres and classifications normally share similar goals- acquiring and retaining quality patrons and regaining the trust of lapsed patrons or visitors. In order to achieve this goal, it’s important to reach your patrons with messages in the digital environments where they are already consuming media.
Is your spending in each media category aligned with your goals to acquire more patrons and retain the ones you currently have? Why or why not? Performing and fine arts organizations across multiple genres and classifications normally share similar goals- acquiring and retaining quality patrons and regaining the trust of lapsed patrons or visitors. In order to achieve this goal, it’s important to reach your patrons with messages in the digital environments where they are already consuming media.
11 Mar 2016

What Should My Media Mix be in 2016?

Is your spending in each media category aligned with your goals to acquire more patrons and retain the ones you…

Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach key audiences. However, it still only comprises a relatively small set of total digital marketing and advertising spend. So, what should arts marketers know about programmatic advertising before this spending spike?
Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach key audiences. However, it still only comprises a relatively small set of total digital marketing and advertising spend. So, what should arts marketers know about programmatic advertising before this spending spike?
18 Nov 2015

The Basics of Programmatic Advertising

Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach…