Arts Marketing, Digital Marketing Best Practices, Display, Mobile, Search, Social Media 16 Nov 2018 It’s the Most Wonderful Time of the Year for Fundraising MogoARTS’ top tips to help arts organizations and nonprofit organizations boost year-end giving and drive donations. Sarah Chapman
Arts Marketing, Data, Digital Marketing Best Practices, Geotargeting, Mobile, Technical Tips 25 Oct 2018 How Place Targeting is Changing the Game for Arts Marketers With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage… Amanda Deely
Data, Display, Mobile, Social Media 27 Nov 2017 Breaking Down US Media Ad Spending (2016-2021) If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06… Sarah Chapman
Google, Mobile, SEO 17 Jun 2016 Google Rates Mobile Friendly Sites Across Devices Google just released a great tool called PageSpeed Insights to help marketers determine how well their websites perform across tablets,… Sarah Chapman
Arts Marketing, Digital Marketing Best Practices, Display, Google, Mobile 11 Mar 2016 What Should My Media Mix be in 2016? Is your spending in each media category aligned with your goals to acquire more patrons and retain the ones you… mogoarts
Arts Marketing, Display, Mobile 18 Nov 2015 The Basics of Programmatic Advertising Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach… mogoarts
Arts Marketing, Mobile 13 Aug 2015 Trends in Mobile Ticket Sales The mobile ticketing “world” has transformed the ticketing process, from payment processing and database integration, to providing real-time attendance and… mogoarts
Arts Marketing, Mobile 10 Aug 2015 Go Mobile: Half of Your Patrons Are Your patrons are on mobile devices, but is your digital marketing? If it’s not, you could be excluding more than… mogoarts
