Tech Updates DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise–the most advanced, inter-connected advertising platform in the world. 30 Jul 2018 DoubleClick Rebrands to Google Marketing Platform DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise–the most… Doug Mowbray