July 2023 marked the sunset of Universal Analytics. Now, all users are required to have migrated to Google Analytics 4 (GA4) – the latest version of Google’s web and app analytics platform, and it offers a number of new features and improvements over the previous version. If you’re currently working on a transition to GA4, here are some tips to help make the process as smooth as possible:
- Start by familiarizing yourself with the new features and capabilities of GA4. This will help you understand how it differs from the previous version and what you can expect when you make the switch.
- Create a new GA4 property for your website or app. This will allow you to begin collecting data in the new format while still maintaining your existing GA property.
- Set up event tracking in GA4. This is a key feature of the new platform and will allow you to track user interactions on your website or app.
- Migrate your current GA tracking code to GA4. This can be done by updating the tracking code on your website or app and linking it to your new GA4 property.
- Test your GA4 property to make sure it’s working correctly. This will help you identify any issues that need to be addressed before you fully transition to the new platform.
- Transition slowly. Once you’ve tested your GA4 property and are satisfied that it’s working correctly, you can begin to phase out your use of the old version. This will allow you to ensure that all of your historical data is still being collected and that you’re not losing any valuable insights.
- Keep an eye on the data. After transitioning to GA4, closely monitor your data to ensure that it’s accurate and complete. This will help you identify any issues that need to be addressed and ensure that you’re getting the most out of the new platform.
With GA4’s new features and capabilities, you’ll be able to gain a deeper understanding of your website or app’s users and make more informed decisions about how to improve their experience.