Arts Marketing, Digital, Digital Marketing Best Practices, Tech Updates, Trends 26 Feb 2019 Digital Ad Spending to Overtake Traditional in 2019 eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019. Sarah Chapman
Arts Marketing, Digital Marketing Best Practices, Display, Mobile, Search, Social Media 16 Nov 2018 It’s the Most Wonderful Time of the Year for Fundraising MogoARTS’ top tips to help arts organizations and nonprofit organizations boost year-end giving and drive donations. Sarah Chapman
Arts Marketing, Data, Digital Marketing Best Practices, Geotargeting, Mobile, Technical Tips 25 Oct 2018 How Place Targeting is Changing the Game for Arts Marketers With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage… Amanda Deely
Facebook, Social Media 06 Dec 2017 Understanding Facebook’s 2018 News Feed Update As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose… Sarah Chapman
Arts Marketing, Data, Digital Marketing Best Practices, Display 31 Jul 2017 All the News That’s Not Fit to Print As your patrons move online across channels and devices, your marketing should do the same. If it isn’t, you’re missing… Sarah Chapman
Cross-Device, Data 27 Sep 2016 A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2 Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies. As you… mogoarts
Arts Marketing, Cross-Device, Data 12 Nov 2015 The Multi-Device World of the Digital Omnivore: Part 1 of 2 We live in a world where the only constant is change. When we take a closer look at the trends concerning media… mogoarts
Arts Marketing, Digital, Digital Marketing Best Practices 06 Oct 2015 Digital Takes the Lead in 2016 By 2016, Digital Advertising will finally claim its rank as the number one media category at $69 billion. With this… mogoarts
