Digital

Arts Marketing, Cross-Device, Digital Marketing Best Practices
If you are an arts marketer, you have an advantage because your art creates marketing content. You simply have to decide when and where the content should be placed, so most of your work resides in marketing strategy. There are various tried and true digital marketing best practices for the arts, and we'll walk you through some of them.
If you are an arts marketer, you have an advantage because your art creates marketing content. You simply have to decide when and where the content should be placed, so most of your work resides in marketing strategy. There are various tried and true digital marketing best practices for the arts, and we'll walk you through some of them.
27 Sep 2019

Marketing Strategies Inspired by Arts Organizations: Part I

If you are an arts marketer, you have an advantage because your art creates marketing content. You simply have to…
Arts Marketing, Data, Digital Marketing Best Practices, Geotargeting, Mobile, Technical Tips
With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage of the ubiquitous nature of our mobile phones to connect, engage, and activate audiences based on location behavior.
With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage of the ubiquitous nature of our mobile phones to connect, engage, and activate audiences based on location behavior.
25 Oct 2018

How Place Targeting is Changing the Game for Arts Marketers

With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage…
Facebook, Social Media
As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together. With these changes, the central idea is to improve the user experience on Facebook by showing users more posts from family and friends, increase social engagement between them, and show fewer posts from publishers and brands.
As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together. With these changes, the central idea is to improve the user experience on Facebook by showing users more posts from family and friends, increase social engagement between them, and show fewer posts from publishers and brands.
06 Dec 2017

Understanding Facebook’s 2018 News Feed Update

As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose…
Cross-Device, Data
Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
27 Sep 2016

A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you…