February 2017

View all on this date written articles further down below.
Brand Saftey, Data, Digital Marketing Best Practices
With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a high priority in the arts community and among digital providers, you may have heard this topic come up more frequently towards the end of last year and into 2018.
With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a high priority in the arts community and among digital providers, you may have heard this topic come up more frequently towards the end of last year and into 2018.
07 Feb 2017

Protecting Your Brand Safety

With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a…
Arts Marketing, Digital Marketing Best Practices
When it is time to reevaluate your past marketing strategies and plan for the next season or fiscal year.,the best place to start is by taking a step back and assessing your campaigns and associated budgets from the previous year. This is a critical task for any advertiser as the number one way to increase return on ad spend is to ensure that your budgets are effectively allocated to the desired target audience. Check out these five tips for season/ yearly planning.
When it is time to reevaluate your past marketing strategies and plan for the next season or fiscal year.,the best place to start is by taking a step back and assessing your campaigns and associated budgets from the previous year. This is a critical task for any advertiser as the number one way to increase return on ad spend is to ensure that your budgets are effectively allocated to the desired target audience. Check out these five tips for season/ yearly planning.
06 Feb 2017

5 Planning Tips for Arts Marketers in 2017

When it is time to reevaluate your past marketing strategies and plan for the next season or fiscal year.,the best…
Arts Marketing, Data, Full Funnel
We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket revenue coming from a small subset of loyal patrons. It’s important to focus your media spend on engaging and retaining your most profitable patrons while reaching potential new audiences with the most desired profile.
We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket revenue coming from a small subset of loyal patrons. It’s important to focus your media spend on engaging and retaining your most profitable patrons while reaching potential new audiences with the most desired profile.
06 Feb 2017

Reaching Patrons with a Full-Funnel Approach

We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket…