mogoarts

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Digital Marketing Best Practices, Google, Search, SEO
When you hear people referring to the death of SEO, they are probably referring to the “get rich quick schemes” that used to allow irrelevant websites to surface in search results due to their ability to trick Google into thinking that they are the best option. This is called black-hat SEO, and some practices exist to this day, but Google does a great job at finding and ultimately penalizing those who try to cheat the system.
When you hear people referring to the death of SEO, they are probably referring to the “get rich quick schemes” that used to allow irrelevant websites to surface in search results due to their ability to trick Google into thinking that they are the best option. This is called black-hat SEO, and some practices exist to this day, but Google does a great job at finding and ultimately penalizing those who try to cheat the system.
19 Oct 2017

Building Your SEO Home

When you hear people referring to the death of SEO, they are probably referring to the “get rich quick schemes”…
Arts Marketing, Subscriptions
Since subscription season is upon us, many of your patrons will be renewing their subscriptions online and you’ll be leveraging multiple channels, both offline and online to acquire new subscribers. When running a successful subscription campaign, it is important to focus on increasing awareness and driving consideration for your organization’s subscription packages. Check out our three tips for running a successful subscription campaign.
Since subscription season is upon us, many of your patrons will be renewing their subscriptions online and you’ll be leveraging multiple channels, both offline and online to acquire new subscribers. When running a successful subscription campaign, it is important to focus on increasing awareness and driving consideration for your organization’s subscription packages. Check out our three tips for running a successful subscription campaign.
05 Apr 2017

3 Tips for Driving Subscription Sales for Arts Marketers

Since subscription season is upon us, many of your patrons will be renewing their subscriptions online and you’ll be leveraging multiple…
Brand Saftey, Data, Digital Marketing Best Practices
With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a high priority in the arts community and among digital providers, you may have heard this topic come up more frequently towards the end of last year and into 2018.
With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a high priority in the arts community and among digital providers, you may have heard this topic come up more frequently towards the end of last year and into 2018.
07 Feb 2017

Protecting Your Brand Safety

With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a…
Arts Marketing, Digital Marketing Best Practices
When it is time to reevaluate your past marketing strategies and plan for the next season or fiscal year.,the best place to start is by taking a step back and assessing your campaigns and associated budgets from the previous year. This is a critical task for any advertiser as the number one way to increase return on ad spend is to ensure that your budgets are effectively allocated to the desired target audience. Check out these five tips for season/ yearly planning.
When it is time to reevaluate your past marketing strategies and plan for the next season or fiscal year.,the best place to start is by taking a step back and assessing your campaigns and associated budgets from the previous year. This is a critical task for any advertiser as the number one way to increase return on ad spend is to ensure that your budgets are effectively allocated to the desired target audience. Check out these five tips for season/ yearly planning.
06 Feb 2017

5 Planning Tips for Arts Marketers in 2017

When it is time to reevaluate your past marketing strategies and plan for the next season or fiscal year.,the best…
Arts Marketing, Data, Full Funnel
We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket revenue coming from a small subset of loyal patrons. It’s important to focus your media spend on engaging and retaining your most profitable patrons while reaching potential new audiences with the most desired profile.
We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket revenue coming from a small subset of loyal patrons. It’s important to focus your media spend on engaging and retaining your most profitable patrons while reaching potential new audiences with the most desired profile.
06 Feb 2017

Reaching Patrons with a Full-Funnel Approach

We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket…
Technical Tips
More and more websites are taking advantage of SoundCloud by embedding the SoundCloud files from live concerts and podcasts onto their websites.  SoundCloud is an especially useful site/app for those in the arts and entertainment business. It allows your site visitors to listen to high quality audio recordings that showcase your events and/or artists.
More and more websites are taking advantage of SoundCloud by embedding the SoundCloud files from live concerts and podcasts onto their websites.  SoundCloud is an especially useful site/app for those in the arts and entertainment business. It allows your site visitors to listen to high quality audio recordings that showcase your events and/or artists.
22 Nov 2016

Technical Tips: How to Track SoundCloud Plays on Your Website with Google Analytics

More and more websites are taking advantage of SoundCloud by embedding the SoundCloud files from live concerts and podcasts onto…
Technical Tips
Technical Tips is a new article series that will discuss more complex subjects that relate to digital marketing strategy, measurement, and analytics.  In this new series, we’ll look at industry best practices and provide step-by-step guides to get you and your organization or business on the fast track to digital marketing success.  If you have questions or comments relating to any of the content published, we encourage you to post your thoughts in the comments section at the the bottom of the page.
Technical Tips is a new article series that will discuss more complex subjects that relate to digital marketing strategy, measurement, and analytics.  In this new series, we’ll look at industry best practices and provide step-by-step guides to get you and your organization or business on the fast track to digital marketing success.  If you have questions or comments relating to any of the content published, we encourage you to post your thoughts in the comments section at the the bottom of the page.
11 Oct 2016

Technical Tips: How to Create Custom Dashboards in Google’s Data Studio

Technical Tips is a new article series that will discuss more complex subjects that relate to digital marketing strategy, measurement, and analytics.…
Cross-Device, Data
Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
27 Sep 2016

A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you…
Arts Marketing
It’s season planning time again. Wow, this year seems like it went really fast! This is the time of year arts marketers are reviewing last years’ campaigns and media channels and making decisions on how and where to invest their marketing budgets. This is a critical task for any advertiser as the number one way to increase return on ad spend is to ensure that your budgets are effectively allocated to the desired target audience.
It’s season planning time again. Wow, this year seems like it went really fast! This is the time of year arts marketers are reviewing last years’ campaigns and media channels and making decisions on how and where to invest their marketing budgets. This is a critical task for any advertiser as the number one way to increase return on ad spend is to ensure that your budgets are effectively allocated to the desired target audience.
17 Jun 2016

Planning Your Next Season? Consider These Arts Marketing Tips

It’s season planning time again. Wow, this year seems like it went really fast! This is the time of year…