cross-device

Cross-Device, Data

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies. As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase. Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.

A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies. As you…

mogoarts

Arts Marketing, Cross-Device, Data

We live in a world where the only constant is change. When we take a closer look at the trends concerning media consumption over the last five years, the rate of change is staggering.The typical American is spending more time consuming media than ever before.

The Multi-Device World of the Digital Omnivore: Part 1 of 2

We live in a world where the only constant is change. When we take a closer look at the trends concerning media…

mogoarts