November 2015

View all on this date written articles further down below.
Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach key audiences. However, it still only comprises a relatively small set of total digital marketing and advertising spend. So, what should arts marketers know about programmatic advertising before this spending spike?
Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach key audiences. However, it still only comprises a relatively small set of total digital marketing and advertising spend. So, what should arts marketers know about programmatic advertising before this spending spike?
18 Nov 2015

The Basics of Programmatic Advertising

Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach…

We live in a world where the only constant is change.  When we take a closer look at the trends concerning media consumption over the last five years, the rate of change is staggering.The typical American is spending more time consuming media than ever before.
We live in a world where the only constant is change.  When we take a closer look at the trends concerning media consumption over the last five years, the rate of change is staggering.The typical American is spending more time consuming media than ever before.
12 Nov 2015

The Multi-Device World of the Digital Omnivore: Part 1 of 2

We live in a world where the only constant is change.  When we take a closer look at the trends concerning media…