Cross-Device

If you are an arts marketer, you have an advantage because your art creates marketing content. You simply have to decide when and where the content should be placed, so most of your work resides in marketing strategy. There are various tried and true digital marketing best practices for the arts, and we'll walk you through some of them.
If you are an arts marketer, you have an advantage because your art creates marketing content. You simply have to decide when and where the content should be placed, so most of your work resides in marketing strategy. There are various tried and true digital marketing best practices for the arts, and we'll walk you through some of them.
27 Sep 2019

Marketing Strategies Inspired by Arts Organizations: Part I

If you are an arts marketer, you have an advantage because your art creates marketing content. You simply have to…

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
27 Sep 2016

A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you…

We live in a world where the only constant is change.  When we take a closer look at the trends concerning media consumption over the last five years, the rate of change is staggering.The typical American is spending more time consuming media than ever before.
We live in a world where the only constant is change.  When we take a closer look at the trends concerning media consumption over the last five years, the rate of change is staggering.The typical American is spending more time consuming media than ever before.
12 Nov 2015

The Multi-Device World of the Digital Omnivore: Part 1 of 2

We live in a world where the only constant is change.  When we take a closer look at the trends concerning media…