location

Arts Marketing, Data, Digital Marketing Best Practices, Geotargeting, Mobile, Technical Tips

With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage of the ubiquitous nature of our mobile phones to connect, engage, and activate audiences based on location behavior.

How Place Targeting is Changing the Game for Arts Marketers

With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage…

Amanda Deely

Geotargeting

What if you could target your organization’s current and future patrons that can be found within a geographic area as small as a 150 feet? There are several ways to target online audiences based on geographic location. You can target broadly against an entire market (this could be a certain city or zip code) or as precise as inside of a building of your choice.
How does it work? Today, our mobile devices are continuously transmitting their location by giving off a device ID. — What if you could target your organization’s current and future patrons that can be found within a geographic area as small as a 150 feet? There are several ways to target online audiences based on geographic location. You can target broadly against an entire market (this could be a certain city or zip code) or as precise as inside of a building of your choice. How does it work? Today, our mobile devices are continuously transmitting their location by giving off a device ID.

Why Arts Marketers Should Use Location Targeting

What if you could target your organization’s current and future patrons that can be found within a geographic area as…

Sarah Chapman