Sarah Chapman

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Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. This, my friends, is a native advertisement.
Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. This, my friends, is a native advertisement.
14 May 2018

Native Advertising is Trending: Here’s 6 Tips to Win at it

Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across…

Now that most of us are in the midst of subscription season, your organization may want to consider the best way to advertise your available packages to your patrons. A well-crafted subscription campaign can help your organization stand out from other nearby arts organizations and can start a deeper, more long lasting relationship with your patrons.
Now that most of us are in the midst of subscription season, your organization may want to consider the best way to advertise your available packages to your patrons. A well-crafted subscription campaign can help your organization stand out from other nearby arts organizations and can start a deeper, more long lasting relationship with your patrons.
25 Feb 2018

Subscription Campaign Best Practices 2018

Now that most of us are in the midst of subscription season, your organization may want to consider the best…

On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an extension/plug-in that users had to manually install. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers. Now, websites that allow highly intrusive ad placements will have their ads blocked automatically. As a marketer, this may sound the alarm; however, the primary goal is to improve users’ experience.
On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an extension/plug-in that users had to manually install. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers. Now, websites that allow highly intrusive ad placements will have their ads blocked automatically. As a marketer, this may sound the alarm; however, the primary goal is to improve users’ experience.
15 Feb 2018

What You Need to Know About Google Chrome’s Ad Blocker

On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an…

As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together. With these changes, the central idea is to improve the user experience on Facebook by showing users more posts from family and friends, increase social engagement between them, and show fewer posts from publishers and brands.
As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together. With these changes, the central idea is to improve the user experience on Facebook by showing users more posts from family and friends, increase social engagement between them, and show fewer posts from publishers and brands.
06 Dec 2017

Understanding Facebook’s 2018 News Feed Update

As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose…

If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital. By 2021, they estimate that digital will account for over half of all US ad dollars!
If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital. By 2021, they estimate that digital will account for over half of all US ad dollars!
27 Nov 2017

Breaking Down US Media Ad Spending (2016-2021)

If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06…

Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people using the site appears to be growing at an astronomical rate. Youtube is not far behind at 1.5 billion monthly active viewers/creators and Instagram at 700 million.
Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people using the site appears to be growing at an astronomical rate. Youtube is not far behind at 1.5 billion monthly active viewers/creators and Instagram at 700 million.
11 Sep 2017

Why Social Media Advertising is a Smart Play for Arts Marketers

Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people…