Audience Exchange

Audience Exchange
As digital marketing partner to more than 100 Arts organizations, we know that Arts patrons are often omnivores: while they are certainly loyal to their favorite organizations, they are also open to new experiences! We have also recognized how organizations have taken advantage of this patron behavior through collaboration, not competition, in order to drive sales and find new audiences.
As digital marketing partner to more than 100 Arts organizations, we know that Arts patrons are often omnivores: while they are certainly loyal to their favorite organizations, they are also open to new experiences! We have also recognized how organizations have taken advantage of this patron behavior through collaboration, not competition, in order to drive sales and find new audiences.
29 Nov 2018

Collaboration Drives Success, Not Competition: Exploring MogoARTS Audience Exchange

As digital marketing partner to more than 100 Arts organizations, we know that Arts patrons are often omnivores: while they…
Arts Marketing, Audience Exchange, TRG Arts Data Center Digital
What began as in informal data co-op in 2014 has now surpassed 100 participating arts organizations across the US & Canada. The MogoARTS Audience Exchange is now comprised of 8 million patrons across 118 arts organizations within 24 markets across the US & Canada.
What began as in informal data co-op in 2014 has now surpassed 100 participating arts organizations across the US & Canada. The MogoARTS Audience Exchange is now comprised of 8 million patrons across 118 arts organizations within 24 markets across the US & Canada.
11 Sep 2018

Connecting With Millions of Patrons Through Community Collaboration

What began as in informal data co-op in 2014 has now surpassed 100 participating arts organizations across the US &…