October 2015

View all on this date written articles further down below.
Even if you don’t intend on being a Google Analytics wizard, studying and researching the way Google Analytics works and the recommended best practices for use will allow you to use the tool to continually improve your art organization’s website, and ultimately, your patrons’ online experiences with your brand.
Even if you don’t intend on being a Google Analytics wizard, studying and researching the way Google Analytics works and the recommended best practices for use will allow you to use the tool to continually improve your art organization’s website, and ultimately, your patrons’ online experiences with your brand.
26 Oct 2015

Google Analytics: Optimizing the Patron Experience

Even if you don’t intend on being a Google Analytics wizard, studying and researching the way Google Analytics works and…

By 2016, Digital Advertising will finally claim its rank as the number one media category at $69 billion. With this bit of knowledge available, arts marketers should be increasingly aware of the importance of connecting with and engaging their patrons in the digital environment.
By 2016, Digital Advertising will finally claim its rank as the number one media category at $69 billion. With this bit of knowledge available, arts marketers should be increasingly aware of the importance of connecting with and engaging their patrons in the digital environment.
06 Oct 2015

Digital Takes the Lead in 2016

By 2016, Digital Advertising will finally claim its rank as the number one media category at $69 billion. With this…

What are Carousel Ads? Formerly called “multi-product” ads, these ad units allow you to showcase more than one promotion, product, or event in the same ad space. They are more dynamic than standard image/text ads because they support the idea of “scrollability” - you know, that thing you do with your thumb on your phone. With mobile overtaking desktop, this is a critical feature of user experience for your arts patrons.
What are Carousel Ads? Formerly called “multi-product” ads, these ad units allow you to showcase more than one promotion, product, or event in the same ad space. They are more dynamic than standard image/text ads because they support the idea of “scrollability” - you know, that thing you do with your thumb on your phone. With mobile overtaking desktop, this is a critical feature of user experience for your arts patrons.
01 Oct 2015

What About Facebook Carousel Ads?

What are Carousel Ads? Formerly called “multi-product” ads, these ad units allow you to showcase more than one promotion, product,…