March 2016

View all on this date written articles further down below.

Arts Marketing, Digital Marketing Best Practices, Display, Google, Mobile

Is your spending in each media category aligned with your goals to acquire more patrons and retain the ones you currently have? Why or why not? Performing and fine arts organizations across multiple genres and classifications normally share similar goals- acquiring and retaining quality patrons and regaining the trust of lapsed patrons or visitors. In order to achieve this goal, it’s important to reach your patrons with messages in the digital environments where they are already consuming media.

What Should My Media Mix be in 2016?

Is your spending in each media category aligned with your goals to acquire more patrons and retain the ones you…

mogoarts

Arts Marketing, Data, Display

Online advertising is fast paced and constantly changing. It feels like every day there are new digital environments. As a result, smart marketers are always looking for new ways to leverage the right tools, technologies, and methodologies to connect and engage with those audiences.

If You Want Your Patrons to See Your Ads, Consider This

Online advertising is fast paced and constantly changing. It feels like every day there are new digital environments. As a…

mogoarts