Arts Marketing, Cross-Device, Digital Marketing Best Practices If you are an arts marketer, you have an advantage because your art creates marketing content. You simply have to decide when and where the content should be placed, so most of your work resides in marketing strategy. There are various tried and true digital marketing best practices for the arts, and we'll walk you through some of them. 27 Sep 2019 Marketing Strategies Inspired by Arts Organizations: Part I If you are an arts marketer, you have an advantage because your art creates marketing content. You simply have to… Jackie Lozaw
Arts Marketing, Digital Marketing Best Practices, Display, Social Media 24 Jul 2019 Does Remarketing Work? Remarketing is an effective strategy that could potentially increase conversion rates for your organization, whether it be converting website visitors… Jackie Lozaw
Arts Marketing, Data, Digital Marketing Best Practices, Facebook, Google 23 Jul 2019 Understanding Your Audience: Google Analytics and Facebook Facebook and Google Analytics are two platforms with valuable directional data that can be accessed for free. We’ll outline some… Jackie Lozaw
Non-profit Marketing, Social Media 01 Jul 2019 Creative Marketing Tactics for Non-profits That Don’t Cost a Dime For non-profit organizations with limited time and resources, it’s important to find effective affordable ways of communicating with your audience.… Jackie Lozaw
Arts Marketing, Digital Marketing Best Practices 09 Aug 2018 How Old is Your Audience? Finding Ways to Reach Younger Generations Attracting new, younger audiences can be challenging for arts organizations. Find out three tips to help your organization craft a… Jackie Lozaw