programmatic

Arts Marketing, Digital, Digital Marketing Best Practices, Tech Updates, Trends

eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019.

Digital Ad Spending to Overtake Traditional in 2019

eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019.

Sarah Chapman

Arts Marketing, Display, Mobile

Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach key audiences. However, it still only comprises a relatively small set of total digital marketing and advertising spend. So, what should arts marketers know about programmatic advertising before this spending spike?

The Basics of Programmatic Advertising

Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach…

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