Digital Marketing Best Practices, Display, Facebook, Native, Social Media 14 May 2018 Native Advertising is Trending: Here’s 6 Tips to Win at it Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across… Sarah Chapman
Instagram 26 Feb 2018 Instagram Introduces Carousel Ads to Stories Instagram announced the addition of carousel ads to user ‘Stories’ this month, allowing marketers to share up to three pieces of media… Katie Rzendzian
Arts Marketing, Display, Social Media, Subscriptions 25 Feb 2018 Subscription Campaign Best Practices 2018 Now that most of us are in the midst of subscription season, your organization may want to consider the best… Sarah Chapman
Facebook, Social Media 06 Dec 2017 Understanding Facebook’s 2018 News Feed Update As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose… Sarah Chapman
Data, Display, Mobile, Social Media 27 Nov 2017 Breaking Down US Media Ad Spending (2016-2021) If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06… Sarah Chapman
Data, Facebook, Instagram, Social Media, Twitter 11 Sep 2017 Why Social Media Advertising is a Smart Play for Arts Marketers Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people… Sarah Chapman
Arts Marketing, Facebook, Social Media, Video 10 Nov 2015 Tell A Story With Facebook Video Ads Video is a great way to tell a story, using sight, sound and motion – perfect for the arts! These… mogoarts
Arts Marketing, Digital Marketing Best Practices, Facebook 01 Oct 2015 What About Facebook Carousel Ads? What are Carousel Ads? Formerly called “multi-product” ads, these ad units allow you to showcase more than one promotion, product,… mogoarts
Arts Marketing, Facebook 10 Aug 2015 4 Ways for Arts Marketers to Use Facebook Carousel Ads Formerly called “multi-product” ads, these are some pretty nifty ad units that allow you to showcase multiple promotions, products, or… mogoarts