Data

With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a high priority in the arts community and among digital providers, you may have heard this topic come up more frequently towards the end of last year and into 2018.
With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a high priority in the arts community and among digital providers, you may have heard this topic come up more frequently towards the end of last year and into 2018.
07 Feb 2017

Protecting Your Brand Safety

With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a…

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
27 Sep 2016

A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you…