Arts Marketing, Display, Mobile 18 Nov 2015 The Basics of Programmatic Advertising Programmatic advertising is a method of buying digital advertising inventory that is altering the way arts marketers target and reach… mogoarts
Arts Marketing, Cross-Device, Data 12 Nov 2015 The Multi-Device World of the Digital Omnivore: Part 1 of 2 We live in a world where the only constant is change. When we take a closer look at the trends concerning media… mogoarts
Arts Marketing, Facebook, Social Media, Video 10 Nov 2015 Tell A Story With Facebook Video Ads Video is a great way to tell a story, using sight, sound and motion – perfect for the arts! These… mogoarts
Arts Marketing, Digital, Digital Marketing Best Practices 06 Oct 2015 Digital Takes the Lead in 2016 By 2016, Digital Advertising will finally claim its rank as the number one media category at $69 billion. With this… mogoarts
Arts Marketing, Video 05 Oct 2015 The Importance of Video in A Digital Arts Marketing Strategy Video advertising is fast-becoming the “hot topic” in digital advertising, but why? Arts marketers who want to drive more engagement,… mogoarts
Arts Marketing, Digital Marketing Best Practices, Facebook 01 Oct 2015 What About Facebook Carousel Ads? What are Carousel Ads? Formerly called “multi-product” ads, these ad units allow you to showcase more than one promotion, product,… mogoarts
Arts Marketing 14 Sep 2015 Is Arts Marketing an Art? Modern arts marketers know we can’t live in a world (or have a successful marketing program) that doesn’t rely heavily… mogoarts
Arts Marketing, Digital 19 Aug 2015 3 Things to Ask Your Digital Marketing Partner If you are considering working with or have ever considered working with a new digital marketing partner, you know how… mogoarts
Arts Marketing, Mobile 13 Aug 2015 Trends in Mobile Ticket Sales The mobile ticketing “world” has transformed the ticketing process, from payment processing and database integration, to providing real-time attendance and… mogoarts
Arts Marketing, Mobile 10 Aug 2015 Go Mobile: Half of Your Patrons Are Your patrons are on mobile devices, but is your digital marketing? If it’s not, you could be excluding more than… mogoarts
