Data, Display, Mobile, Social Media 27 Nov 2017 Breaking Down US Media Ad Spending (2016-2021) If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06… Sarah Chapman
Data, Facebook, Instagram, Social Media, Twitter 11 Sep 2017 Why Social Media Advertising is a Smart Play for Arts Marketers Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people… Sarah Chapman
Arts Marketing, Data, Digital Marketing Best Practices, Display 31 Jul 2017 All the News That’s Not Fit to Print As your patrons move online across channels and devices, your marketing should do the same. If it isn’t, you’re missing… Sarah Chapman
Brand Saftey, Data, Digital Marketing Best Practices 07 Feb 2017 Protecting Your Brand Safety With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a… mogoarts
Arts Marketing, Data, Full Funnel 06 Feb 2017 Reaching Patrons with a Full-Funnel Approach We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket… mogoarts
Cross-Device, Data 27 Sep 2016 A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2 Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies. As you… mogoarts
Arts Marketing, Data, Display 03 Mar 2016 If You Want Your Patrons to See Your Ads, Consider This Online advertising is fast paced and constantly changing. It feels like every day there are new digital environments. As a… mogoarts
Arts Marketing, Cross-Device, Data 12 Nov 2015 The Multi-Device World of the Digital Omnivore: Part 1 of 2 We live in a world where the only constant is change. When we take a closer look at the trends concerning media… mogoarts
Data, Google 26 Oct 2015 Google Analytics: Optimizing the Patron Experience Even if you don’t intend on being a Google Analytics wizard, studying and researching the way Google Analytics works and… mogoarts
Arts Marketing, Data 10 Aug 2015 How to Use Benchmark Studies With all this information available, how do you effectively use benchmarking studies to improve your marketing program’s performance and improve… mogoarts
