Arts Marketing, Data, Full Funnel 06 Feb 2017 Reaching Patrons with a Full-Funnel Approach We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket… mogoarts
Cross-Device, Data 27 Sep 2016 A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2 Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies. As you… mogoarts
Arts Marketing, Data, Display 03 Mar 2016 If You Want Your Patrons to See Your Ads, Consider This Online advertising is fast paced and constantly changing. It feels like every day there are new digital environments. As a… mogoarts
Arts Marketing, Cross-Device, Data 12 Nov 2015 The Multi-Device World of the Digital Omnivore: Part 1 of 2 We live in a world where the only constant is change. When we take a closer look at the trends concerning media… mogoarts
Data, Google 26 Oct 2015 Google Analytics: Optimizing the Patron Experience Even if you don’t intend on being a Google Analytics wizard, studying and researching the way Google Analytics works and… mogoarts
Arts Marketing, Data 10 Aug 2015 How to Use Benchmark Studies With all this information available, how do you effectively use benchmarking studies to improve your marketing program’s performance and improve… mogoarts
