Data

With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a high priority in the arts community and among digital providers, you may have heard this topic come up more frequently towards the end of last year and into 2018.
With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a high priority in the arts community and among digital providers, you may have heard this topic come up more frequently towards the end of last year and into 2018.
07 Feb 2017

Protecting Your Brand Safety

With technology rapidly evolving, we all need to take precautions to stay secure. Although brand safety has always been a…

We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket revenue coming from a small subset of loyal patrons. It’s important to focus your media spend on engaging and retaining your most profitable patrons while reaching potential new audiences with the most desired profile.
We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket revenue coming from a small subset of loyal patrons. It’s important to focus your media spend on engaging and retaining your most profitable patrons while reaching potential new audiences with the most desired profile.
06 Feb 2017

Reaching Patrons with a Full-Funnel Approach

We last looked at Taking a Patron-centric Approach to digital marketing where we discussed how we typically see the highest average ticket…

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you can imagine, this creates insurmountable challenges when an ad is served to a patron on one device and that same patron uses another device to complete the intended action, like a ticket purchase.  Until very recently, marketers were unable to track this sort of conversion event, and because of this, the entire advertising industry has been undercounting campaign conversions. Many times a substantial amount of up to 40% are uncounted (in extreme cases), based on a review of of 100+ Mogo digital campaigns.
27 Sep 2016

A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2

Traditionally, technology and media platforms could only track conversion events back to a single device using 3rd party cookies.  As you…

Online advertising is fast paced and constantly changing.  It feels like every day there are new digital environments. As a result, smart marketers are always looking for new ways to leverage the right tools, technologies, and methodologies to connect and engage with those audiences.
Online advertising is fast paced and constantly changing. It feels like every day there are new digital environments. As a result, smart marketers are always looking for new ways to leverage the right tools, technologies, and methodologies to connect and engage with those audiences.
03 Mar 2016

If You Want Your Patrons to See Your Ads, Consider This

Online advertising is fast paced and constantly changing. It feels like every day there are new digital environments. As a…

We live in a world where the only constant is change.  When we take a closer look at the trends concerning media consumption over the last five years, the rate of change is staggering.The typical American is spending more time consuming media than ever before.
We live in a world where the only constant is change.  When we take a closer look at the trends concerning media consumption over the last five years, the rate of change is staggering.The typical American is spending more time consuming media than ever before.
12 Nov 2015

The Multi-Device World of the Digital Omnivore: Part 1 of 2

We live in a world where the only constant is change.  When we take a closer look at the trends concerning media…

Even if you don’t intend on being a Google Analytics wizard, studying and researching the way Google Analytics works and the recommended best practices for use will allow you to use the tool to continually improve your art organization’s website, and ultimately, your patrons’ online experiences with your brand.
Even if you don’t intend on being a Google Analytics wizard, studying and researching the way Google Analytics works and the recommended best practices for use will allow you to use the tool to continually improve your art organization’s website, and ultimately, your patrons’ online experiences with your brand.
26 Oct 2015

Google Analytics: Optimizing the Patron Experience

Even if you don’t intend on being a Google Analytics wizard, studying and researching the way Google Analytics works and…