As digital marketing partner to more than 100 Arts organizations, we know that Arts patrons are often omnivores: while they are certainly loyal to their favorite organizations, they are also open to new experiences! We have also recognized how organizations have taken advantage of this patron behavior through collaboration, not competition, in order to drive sales and find new audiences.
We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.