DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise–the most advanced, inter-connected advertising platform in the world.
Native Advertising is Trending: Here’s 6 Tips to Win at it
Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. This, my friends, is a native advertisement.
We Need to Talk About Consumer Data Privacy
It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with Cambridge Analytica giving us an excellent example of what gathering and using data irresponsibly (via Facebook) looks like. Facebook, in turn, has responded with new restrictions on targeting.
Instagram Introduces Carousel Ads to Stories
Instagram announced the addition of carousel ads to user ‘Stories’ this month, allowing marketers to share up to three pieces of media (photos or videos) at once. Stories, a popular Insta-feature, lets users post real-time videos that stay ‘live’ for 24 hours, much (read: exactly) like Snapchat.
Subscription Campaign Best Practices 2018
Now that most of us are in the midst of subscription season, your organization may want to consider the best way to advertise your available packages to your patrons. A well-crafted subscription campaign can help your organization stand out from other nearby arts organizations and can start a deeper, more long lasting relationship with your patrons.
What You Need to Know About Google Chrome’s Ad Blocker
On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Ad blockers have traditionally been an extension/plug-in that users had to manually install. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers. Now, websites that allow highly intrusive ad placements will have their ads blocked automatically. As a marketer, this may sound the alarm; however, the primary goal is to improve users’ experience.
Understanding Facebook’s 2018 News Feed Update
As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together. With these changes, the central idea is to improve the user experience on Facebook by showing users more posts from family and friends, increase social engagement between them, and show fewer posts from publishers and brands.
Breaking Down US Media Ad Spending (2016-2021)
If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital. By 2021, they estimate that digital will account for over half of all US ad dollars!
Building Your SEO Home
When you hear people referring to the death of SEO, they are probably referring to the “get rich quick schemes” that used to allow irrelevant websites to surface in search results due to their ability to trick Google into thinking that they are the best option. This is called black-hat SEO, and some practices exist to this day, but Google does a great job at finding and ultimately penalizing those who try to cheat the system.
Why Social Media Advertising is a Smart Play for Arts Marketers
Since Facebook, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of people using the site appears to be growing at an astronomical rate. Youtube is not far behind at 1.5 billion monthly active viewers/creators and Instagram at 700 million.