Attending a live event may not be an option for the foreseeable future, but it doesn’t mean arts organizations must say goodbye to their patrons. Watching live performances can still be penciled in!
Combating Anxiety Series: Meditation
Most of us are now staying home to prevent the COVID-19 spread, so it’s inevitable we are still all on edge due to the uncertainty of how long shelter-in-place will last. One way to help cultivate a sense of peace during these unprecedented times is through meditation.
Updates to Facebook’s Mobile News Feed
In August 2019, Facebook’s mobile posts and ads received an update so that they would match the social platform’s new design that they unveiled earlier this year. We’ll briefly walk you through the two updates that they’ve made for mobile News Feed.
Marketing Strategies Inspired by Arts Organizations: Part I
If you are an arts marketer, you have an advantage because your art creates marketing content. You simply have to decide when and where the content should be placed, so most of your work resides in marketing strategy. There are various tried and true digital marketing best practices for the arts, and we’ll walk you through some of them.
Mogo Quarterly: Volume 1
We’re excited to roll out our new publication, Mogo Quarterly! Housed inside, you’ll find a collection of informative articles to help you navigate marketing best practices; we’ll cover everything from data management to staying on top of digital trends. Mogo Quarterly is your new one-stop-shop for all things digital.
Does Remarketing Work?
Remarketing is an effective strategy that could potentially increase conversion rates for your organization, whether it be converting website visitors into patrons or spreading brand awareness.
Understanding Your Audience: Google Analytics and Facebook
Facebook and Google Analytics are two platforms with valuable directional data that can be accessed for free. We’ll outline some quick tips for successfully using these platforms.
Creative Marketing Tactics for Non-profits That Don’t Cost a Dime
For non-profit organizations with limited time and resources, it’s important to find effective affordable ways of communicating with your audience. With Americans spending 12 hours a day in front of screens, your most effective channels will be (surprise!) online. Luckily, these tools are readily available and often free but your success hinges on how well you use them. Here are five of our favorite free creative marketing tips to help you get started.
Google Gallery Ads: Coming Late 2019
Gallery Ads will add a visual and interactive component to traditional text-based search ads. Historically, search ads have been text only but with Gallery Ads advertisers will have the ability to include up to eight swipeable images.
Let’s Get Social: Answering Your Burning Social Advertising Questions
You asked, we’re answering! MogoARTS’ PPC Manager answers all of your burning social media advertising questions.