As digital marketing partner to more than 100 Arts organizations, we know that Arts patrons are often omnivores: while they are certainly loyal to their favorite organizations, they are also open to new experiences! We have also recognized how organizations have taken advantage of this patron behavior through collaboration, not competition, in order to drive sales and find new audiences.
MogoARTS & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV
We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.
It’s the Most Wonderful Time of the Year for Fundraising
MogoARTS’ top tips to help arts organizations and nonprofit organizations boost year-end giving and drive donations.
4 Things We Learned at NAMP 2018
MogoARTS just participated in our 7th NAMP Conference and we wanted to share a few highlights trending in the industry with you!
How Place Targeting is Changing the Game for Arts Marketers
With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage of the ubiquitous nature of our mobile phones to connect, engage, and activate audiences based on location behavior.
3 Ways Arts Organizations Market Bigger Than Their Budgets
No matter how big an arts organizations’ marketing budget may be, it just never seems to be enough. What’s a digital marketer to do? Here are three things arts marketers are doing to market bigger than their budgets.
Connecting With Millions of Patrons Through Community Collaboration
What began as in informal data co-op in 2014 has now surpassed 100 participating arts organizations across the US & Canada. The MogoARTS Audience Exchange is now comprised of 8 million patrons across 118 arts organizations within 24 markets across the US & Canada.
ICYMI: “Demystifying Digital Channels: Display, Social, and Search”
In case you missed it, MogoARTS led a webinar called “Demystifying Digital Channels: Display, Social, and Search” in order to provide some clarity around the channels we think we know so well, but that can often be quite complex. Check out the nuggets from the webinar.
How Old is Your Audience? Finding Ways to Reach Younger Generations
Attracting new, younger audiences can be challenging for arts organizations. Find out three tips to help your organization craft a strong “Generational Marketing” strategy and boost ticket sales.
DoubleClick Rebrands to Google Marketing Platform
DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise–the most advanced, inter-connected advertising platform in the world.