MogoARTS just participated in our 7th NAMP Conference and we wanted to share a few highlights trending in the industry with you!
How Place Targeting is Changing the Game for Arts Marketers
With place targeting, arts marketers now have a new and powerful way to reach highly defined place-based audiences. Take advantage of the ubiquitous nature of our mobile phones to connect, engage, and activate audiences based on location behavior.
3 Ways Arts Organizations Market Bigger Than Their Budgets
No matter how big an arts organizations’ marketing budget may be, it just never seems to be enough. What’s a digital marketer to do? Here are three things arts marketers are doing to market bigger than their budgets.
Connecting With Millions of Patrons Through Community Collaboration
What began as in informal data co-op in 2014 has now surpassed 100 participating arts organizations across the US & Canada. The MogoARTS Audience Exchange is now comprised of 8 million patrons across 118 arts organizations within 24 markets across the US & Canada.
ICYMI: “Demystifying Digital Channels: Display, Social, and Search”
In case you missed it, MogoARTS led a webinar called “Demystifying Digital Channels: Display, Social, and Search” in order to provide some clarity around the channels we think we know so well, but that can often be quite complex. Check out the nuggets from the webinar.
How Old is Your Audience? Finding Ways to Reach Younger Generations
Attracting new, younger audiences can be challenging for arts organizations. Find out three tips to help your organization craft a strong “Generational Marketing” strategy and boost ticket sales.
DoubleClick Rebrands to Google Marketing Platform
DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise–the most advanced, inter-connected advertising platform in the world.
Native Advertising is Trending: Here’s 6 Tips to Win at it
Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. This, my friends, is a native advertisement.
We Need to Talk About Consumer Data Privacy
It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with Cambridge Analytica giving us an excellent example of what gathering and using data irresponsibly (via Facebook) looks like. Facebook, in turn, has responded with new restrictions on targeting.
Instagram Introduces Carousel Ads to Stories
Instagram announced the addition of carousel ads to user ‘Stories’ this month, allowing marketers to share up to three pieces of media (photos or videos) at once. Stories, a popular Insta-feature, lets users post real-time videos that stay ‘live’ for 24 hours, much (read: exactly) like Snapchat.