Facebook and Google Analytics are two platforms with valuable directional data that can be accessed for free. We’ll outline some quick tips for successfully using these platforms.
Creative Marketing Tactics for Non-profits That Don’t Cost a Dime
For non-profit organizations with limited time and resources, it’s important to find effective affordable ways of communicating with your audience. With Americans spending 12 hours a day in front of screens, your most effective channels will be (surprise!) online. Luckily, these tools are readily available and often free but your success hinges on how well you use them. Here are five of our favorite free creative marketing tips to help you get started.
Google Gallery Ads: Coming Late 2019
Gallery Ads will add a visual and interactive component to traditional text-based search ads. Historically, search ads have been text only but with Gallery Ads advertisers will have the ability to include up to eight swipeable images.
Let’s Get Social: Answering Your Burning Social Advertising Questions
You asked, we’re answering! MogoARTS’ PPC Manager answers all of your burning social media advertising questions.
Digital Ad Spending to Overtake Traditional in 2019
eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019.
What’s Going on with Grants? Your Google Grants Questions Answered
Google Grants has gone through many changes the past few months. We’ve developed an FAQ to help answer some common questions around these changes and help you navigate them.
Collaboration Drives Success, Not Competition: Exploring MogoARTS Audience Exchange
As digital marketing partner to more than 100 Arts organizations, we know that Arts patrons are often omnivores: while they are certainly loyal to their favorite organizations, they are also open to new experiences! We have also recognized how organizations have taken advantage of this patron behavior through collaboration, not competition, in order to drive sales and find new audiences.
MogoARTS & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV
We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.
It’s the Most Wonderful Time of the Year for Fundraising
MogoARTS’ top tips to help arts organizations and nonprofit organizations boost year-end giving and drive donations.
4 Things We Learned at NAMP 2018
MogoARTS just participated in our 7th NAMP Conference and we wanted to share a few highlights trending in the industry with you!